Samsung selected Insider One as a global partner to deliver AI-led, individualized cross-channel customer experiences — consolidating customer data from disparate sources into unified profiles that inform decisions across every channel. The headline results are worth citing, but the architecture underneath is what makes them repeatable across markets and device categories.
01 / ArchitectureThree layers, working together
Unified CDP
Web, app, and REST sources normalized into one 360° profile per customer — attributes, events, segments, engagement history.
Sirius AI
Next-best-channel and send-time decisioning per visitor, in real time, without a dedicated data science team.
Architect
Visual journey orchestration across 12+ channels — web, app, email, SMS, WhatsApp, paid — no custom development.
Without a unified profile layer, personalization fractures into disconnected, channel-specific guesses instead of one coherent view of each shopper. A shopper who abandons a cart on mobile can be re-engaged via web push, then followed up by email if there's no response — with Sirius AI deciding the sequencing inside Architect.
02 / Feature DetailCategory Optimizer & web push cart recovery
Category Optimizer dynamically rearranges navigation and category pages based on individual browsing behavior, surfacing relevant categories first — particularly valuable on small mobile screens. Web push is delivered via service worker even when a shopper isn't actively on-site, handling price drops, back-in-stock alerts, and cart-recovery nudges.
03 / BenchmarksResults across deployments
| Deployment | Feature | Result |
|---|---|---|
| Global Galaxy Note 9 launch | Web push cart recovery | +24% recovery, +14% CTR |
| Global Galaxy Note 9 launch | Category Optimizer | +10% mobile CVR |
| Global Galaxy Note 9 launch | Combined campaign | +275% conversions / 20 days |
| Australia (regional) | Web Conversion Suite + Web Push | +24% cart recovery |
| Adidas (cross-brand) | Category Optimizer | +50.3% mobile CVR |
| Adidas (cross-brand) | Combined program | +259% AOV, +13% CVR |
Adidas figures aren't Samsung results — included because they show the mechanisms repeat across different retail categories, not just one brand's traffic mix.
04 / DisciplineBuilt-in experimentation
Onsite Experiments (web) and Content Optimizer (app) embed AB testing directly into the platform, removing the developer bottleneck for every test. AI-driven Auto Winner-Selection — including multi-armed bandit testing beyond standard A/B/n splits — automatically scales the winning variant. This is what compounds gains over time: continuous, structured experiments across product, cart, and checkout, instead of one big campaign win.
Insider One performs best when the unified CDP, AI decisioning, and orchestration layers work together rather than being switched on piecemeal. Category Optimizer alone drives meaningful lift; it compounds when paired with cart-recovery push, AI send-time optimization, and continuous AB testing running underneath.
Deskulpt's founder led onboarding and integration of Insider One inside a live enterprise DTC environment from December 2023 to 2026, building out the testing and CRO team's experimentation cadence around the platform — and factors that operating experience into how we scope a rollout for clients evaluating it.
Sourcing note
Platform architecture and feature descriptions come from Insider One's own documentation and academy pages. Samsung and Adidas performance figures are from Insider's published case studies (insiderone.com/case-studies).