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Real-Time Health Audit

Website Health Scanner

Audit SEO, accessibility, schema, AI Engine Optimization (AEO), E-E-A-T signals, and navigation health across up to 10 pages — instantly. No setup required.

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Educational Resource

Website Audit & Optimization FAQs

Learn what the scanner evaluates, why it matters, and how to optimize your site for SEO, WCAG accessibility, and AI search engines.

What is the Deskulpt Website Health Scanner?▼

The Deskulpt Website Health Scanner is a free, real-time automated audit tool that crawls your website and evaluates it across 22+ critical dimensions: SEO fundamentals (title tags, meta descriptions, heading hierarchy), WCAG accessibility standards (alt tags, ARIA labels, viewport settings), schema.org structured data completeness, AI optimization readiness (AEO), generative engine optimization (GEO), performance heuristics, conversion rate optimization signals, and navigation health. The scanner generates an instant categorized report identifying gaps and actionable improvements.

General
How does the scanner help with AI Search Optimization (AEO)?▼

AI Search Optimization (AEO) ensures your website is structured to be discovered and cited by generative AI models like ChatGPT, Claude, and Gemini. The Deskulpt scanner specifically checks for: (1) FAQ schema markup for answer engine readiness, (2) semantic question/answer content structures, (3) clear author metadata and expertise signals, (4) content freshness timestamps (datePublished, modified dates), (5) comprehensive word count and content depth, and (6) proper E-E-A-T signals (experience, expertise, authoritativeness, trustworthiness). These elements help AI models understand and cite your content as a credible source.

AEO
What is the difference between SEO and AEO optimization?▼

Traditional SEO optimizes your website for search engines like Google by ensuring proper keyword targeting, backlink authority, Core Web Vitals, and technical SEO foundations. AEO (AI Engine Optimization) takes this further by structuring content and metadata specifically for generative AI systems. While SEO focuses on ranking in search results, AEO focuses on being cited and referenced within AI responses. The scanner audits both: SEO checks include title tags (30-70 chars), meta descriptions (120-160 chars), canonical tags, and robots.txt compliance. AEO checks include FAQ schemas, author bylines, E-E-A-T markers, content freshness, and semantic structure that help LLMs understand and trust your content as a source.

AEO/SEO
What does the scanner check for WCAG Accessibility?▼

WCAG (Web Content Accessibility Guidelines) compliance ensures your website is usable by everyone, including people with disabilities. The Deskulpt scanner evaluates: (1) Alt text on all images (missing alt tags reduce accessibility and SEO), (2) Form labels linked to input fields (screen reader users depend on this), (3) ARIA labels on interactive elements (buttons, sliders, custom controls), (4) Viewport meta tag (enables mobile zoom and responsiveness), (5) Skip navigation links (allows keyboard users to bypass repetitive content), (6) Language attribute on <html> tag (helps screen readers pronounce content correctly), and (7) Heading hierarchy (proper H1→H2→H3 structure aids navigation). These checks ensure your site meets WCAG AA standards and serves all users.

Accessibility
How important is structured schema data for my website?▼

Structured schema data (schema.org markup) is critical for both traditional SEO and modern AI optimization. Schema tells search engines and AI models what your content is about without relying on natural language interpretation alone. The scanner audits: (1) Product schema (for e-commerce: pricing, availability, reviews, SKUs), (2) Article/BlogPosting schema (publish dates, author, content type), (3) Organization schema (company name, contact, address), (4) FAQ schema (questions and answers for AI engines), (5) LocalBusiness schema (location, hours, ratings), (6) Breadcrumb schema (navigation structure), (7) Review/Rating schema (social proof and trust signals). Proper schema can improve your Google search appearance (rich snippets), enable voice search results, and increase AI citation likelihood by 3-5x compared to unstructured content.

Schema
What does "Content Freshness" mean in the audit report?▼

Content Freshness measures how recently your page content was published or updated. Search engines and AI models prioritize fresh information for current topics (news, trends, statistics) while evergreen content can be older. The scanner checks: (1) datePublished in schema markup (when content was first published), (2) dateModified in schema markup (when it was last updated), (3) Last-Modified HTTP header (server-side timestamp), (4) Temporal metadata like <time> tags, and (5) Visible publish/update dates in your page content. For e-commerce sites, freshness signals product availability and price accuracy. For news/research content, freshness indicates relevance. For evergreen content (guides, how-tos), occasional updates signal maintained accuracy. Audit recommendation: update high-traffic pages at least quarterly to maintain freshness signals.

Content
Why should I care about my URL structure?▼

URL structure affects both user experience and search engine crawlability. Clean, descriptive URLs are easier for users to remember, share, and understand at a glance. Search engines use URL patterns to understand site hierarchy. The scanner evaluates: (1) Slug format (use hyphens, not underscores or spaces), (2) Depth (shallow hierarchies like /services/seo are better than /en/us/products/category/subcategory/item), (3) Parameter bloat (avoid excessive UTM or tracking parameters in main URLs), (4) Keyword relevance (URLs should hint at page content), (5) Mobile-friendly structure (consistent across desktop and mobile). Best practice: /category/keyword-phrase is better than /page?id=12345 or /Services_Optimization. Descriptive URLs also improve click-through rates in search results because users see them in the SERP.

Technical SEO
What performance benchmarks does the scanner use?▼

The Deskulpt scanner measures performance across Core Web Vitals and beyond: (1) Server Response Time (TTFB): <200ms is excellent, 200-500ms is acceptable, >500ms is slow; (2) JavaScript Load Time: heavy scripts >2MB or 50+ scripts indicate bloat; (3) Image Optimization: unoptimized or non-lazy images delay rendering; (4) First Contentful Paint (FCP): should be <1.8s for good UX; (5) Largest Contentful Paint (LCP): should be <2.5s (Google's threshold); (6) Cumulative Layout Shift (CLS): should be <0.1 (unexpected layout shifts harm user experience); (7) Total Estimated Fully Loaded Time: target <3s for desktop, <4s for mobile. Performance directly impacts conversion rates: every 100ms delay costs ~1% of revenue for e-commerce sites. The scanner identifies bottlenecks: slow servers, render-blocking JavaScript, unoptimized images, and missing preload directives.

Performance
What are E-E-A-T signals and why do they matter?▼

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality rater framework and is increasingly important for AI model citations. The scanner checks: (1) Author metadata (byline with author name, title, bio, credentials), (2) Author expertise verification (links to author profiles, LinkedIn, credentials), (3) About/Contact pages (demonstrates transparency and legitimacy), (4) Published credentials (degrees, certifications, professional affiliations), (5) Source citations (links to authoritative references), (6) Update frequency (fresh content shows ongoing expertise), (7) Brand mentions (third-party mentions and backlinks), (8) User reviews/ratings (social proof of trustworthiness). For health, finance, legal, or expertise-dependent content, E-E-A-T is critical. AI models now prioritize citing sources with clear E-E-A-T signals. Example: a medical article by "Dr. Jane Smith, MD, Harvard Medical School" is weighted much higher than anonymous content.

Trust & Authority

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Quick Reference

Abbreviations & Terminology

Quick reference for all acronyms and technical terms used in the website audit

AEO

AI Engine Optimization

Optimizing website content and structure for discovery by generative AI models like ChatGPT, Claude, and Gemini

SEO

Search Engine Optimization

Optimizing website visibility and ranking in traditional search engines like Google, Bing

WCAG

Web Content Accessibility Guidelines

International standards for web accessibility ensuring websites are usable by people with disabilities

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness

Google's quality assessment criteria for evaluating website content credibility and authority

GEO

Generative Engine Optimization

Optimizing for discovery and citation within generative AI outputs and LLM responses

FAQ

Frequently Asked Questions

Common questions and answers that help both users and AI models understand key topics

CRO

Conversion Rate Optimization

Improving website elements and user flows to increase the percentage of visitors who complete desired actions

LCP

Largest Contentful Paint

Core Web Vital measuring when the largest visible content element loads (target: <2.5s)

CLS

Cumulative Layout Shift

Core Web Vital measuring unexpected visual shifts during page load (target: <0.1)

TTFB

Time to First Byte

Server response time — how fast the server responds before content starts loading (target: <200ms)

OG Tags

Open Graph Tags

Metadata tags controlling how content appears when shared on social media platforms

ARIa

Accessible Rich Internet Applications

HTML attributes making interactive elements understandable to screen readers and assistive technologies

Alt Text

Alternative Text

Text descriptions of images for screen readers and users when images fail to load

Meta Robots

Meta Robots Directive

HTML instruction telling search engines whether to crawl, index, or follow links on a page

Hreflang

Hreflang Attribute

HTML tag indicating which page language/regional version is canonical for international SEO

Schema.org

Schema.org Markup

Structured data format helping search engines and AI models understand page content context

FCP

First Contentful Paint

When first visual content appears during page load (important for perceived performance)

SERP

Search Engine Results Page

Google search results page where website appears after user searches for keywords