DTC Transformation for a Consumer Electronics Leader
Client: Samsung Electronics
The Challenge
Identifying top-of-funnel friction and technical debt blocks.
Managing a high-velocity DTC ecosystem across 27 interconnected sites while orchestrating complex product lifecycles. The brand required a unified strategy to bridge B2C, B2B, and partner platforms during critical flagship launch windows.
- ✗Managing a high-velocity DTC ecosystem across 27 interconnected sites while orchestrating complex product lifecycles
- ✗The brand required a unified strategy to bridge B2C, B2B, and partner platforms during critical flagship launch windows.
The Solution
Implementing custom database tuning, metadata pipelines, and UX engineering.
Deployed an advanced AI-driven Search Architecture and integrated CDP personalization to synchronize user journeys. Developed proprietary bundling engines and automated trade-in modules to lower friction and maximize customer lifetime value.
The Results
Unlocking massive structural sales speed, CVR leaps, and catalog growth.
Exceeded aggressive performance benchmarks across consecutive flagship launches. Successfully navigated complex digital transformations while significantly elevating brand sentiment and operational agility on a global scale.
Working with a global electronics leader required orchestrating multiple teams across development, data science, and merchandising. We managed a diverse portfolio including B2C, B2B, and specialized employee platforms across platforms like SAP Hybris and Adobe Experience Manager.
Key Objectives & Execution:
- Strategic Personalization: We led a Conversion Rate Optimization (CRO) team to execute targeted growth hacks. This included device-targeted offers (e.g., iOS vs non-Samsung targeting) and dynamic trade-in pricing to encourage platform switching.
- AI & CX Innovation: We integrated conversational AI support (ChatGPT + Sprinklr) and designed complex product configurators for mobile and home appliances, reducing friction in the buying journey.
- Omnichannel & Data Compliance: Mapped full data flows while ensuring 100% compliance with Canadian privacy laws (CASL, Bill 64/24) and high accessibility standards (WCAG 2.1 AODA).
Full Technical Case Study Gated.
Due to the proprietary nature of our engineering protocols, database schemas, and client KPIs, the full technical breakdown is available upon request for verified enterprise partners.
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